Nike stumbles into social media storm after basketball star's shoe splits

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“Again let’s remember all the money that went into this game…. and these players get none of it,” Donovan Mitchell (@spidadmitchell), a former first-round NBA draft pick and current guard for the Utah Jazz, tweeted on Wednesday. “And now Zion gets hurt… something has to change.”

Nike’s social media sentiment dropped following the malfunction, according to social media analytics firm Zoomph. With 1.6 billion impressions and a reach of 170 million users, people were twice as likely to express negative sentiment about the athletic apparel maker, Zoomph data showed.

This is not the first time Nike has faced controversy over the craftsmanship of its sportswear. In 2017, the company faced a backlash when several NBA jerseys worn by basketball stars, including James, ripped apart.

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